Brief
- Launch Lourensford Cuvee 89 MCC Brut Zero 2007 a premium, elegant, limited release wine with just 525 bottles produced.
- Position Lourensford as a producer of premium quality limited release Cap Classique.
- Highlight that Cape Classique is an elegant partner for seafood including oysters.
Mechanic
- Craft and distribute a media release with quality product imagery.
- Host an elegant event for stakeholders, key wine and lifestyle media and influencers at Sea Breeze seafood restaurant in Cape Town’s popular Bree Street.
- Conceptualise and manage the event including invites, RSVPs, food catering.
Results
- Secured 106 pieces of editorial coverage in key print and digital news channels, as well as social media platforms including Facebook, Twitter and Instagram.
- High quality exposure was achieved in The Times (Neil Pendock), Food & Home magazine, Crush, InstaEats and winemag.co.za.
- Splash managed elegant product drops to key media who were unable to attend and this resulted in further coverage.
- Coverage reach was approx. 3,48 million.
- Media value of the campaign was R496 000.
