• Launch Lourensford Cuvee 89 MCC Brut Zero 2007 a premium, elegant, limited release wine with just 525 bottles produced.
  • Position Lourensford as a producer of premium quality limited release Cap Classique. 
  • Highlight that Cape Classique is an elegant partner for seafood including oysters.


  • Craft and distribute a media release with quality product imagery.
  • Host an elegant event for stakeholders, key wine and lifestyle media and influencers at Sea Breeze seafood restaurant in Cape Town’s popular Bree Street.
  • Conceptualise and manage the event  including invites, RSVPs, food catering. 


  • Secured 106 pieces of editorial coverage in key print and digital news channels, as well as social media platforms including Facebook, Twitter and Instagram.
  • High quality exposure was achieved in The Times (Neil Pendock), Food & Home magazine, Crush, InstaEats and
  • Splash managed elegant product drops to key media who were unable to attend and this resulted in further coverage.
  • Coverage reach was approx. 3,48 million.
  • Media value of the campaign was R496 000.