Raise awareness for the launch of – TFG’s new online marketplace. Editorials to be targeted at key business, tech and news channels, both print and digital.


  • Developed business press release and talking points for TFG’s CIO Brent Curry to accompany imagery supplied by TFG
  • Included details of affiliates and intentions to increase affiliates rapidly
  • Highlighted massive breadth of product supported by over 2000 bricks stores in SA
  • Positioned TFG as a competitor to Takealot and Amazon
  • Highlighted that the marketplace was skewed to women
  • Included quotes from CIO/Head of Ecommerce and affiliate brands


  • Secured 25 pieces of editorial coverage in key print and digital news channels.
  • High quality exposure was achieved in Beeld, Die Burger, Volksblad, The Star, Pretoria News, Network 24, Sunday Times Business Times, businesslive, timeslive, fin24, Moneyweb, ITWeb, Business Insider, All4Women and Bizcommunity.
  • Splash drafted responses on behalf of TFG to questions from Bizcommunity retail, ITWeb, TechCentral and Sake24. 
  • Coverage reach was approx. 4,7 million.
  • Media value of the campaign was R1,5million.