Brief
Raise awareness for the launch of myTFGworld.com – TFG’s new online marketplace. Editorials to be targeted at key business, tech and news channels, both print and digital.
Mechanic
- Developed business press release and talking points for TFG’s CIO Brent Curry to accompany imagery supplied by TFG
- Included details of affiliates and intentions to increase affiliates rapidly
- Highlighted massive breadth of product supported by over 2000 bricks stores in SA
- Positioned TFG as a competitor to Takealot and Amazon
- Highlighted that the marketplace was skewed to women
- Included quotes from CIO/Head of Ecommerce and affiliate brands
Results
- Secured 25 pieces of editorial coverage in key print and digital news channels.
- High quality exposure was achieved in Beeld, Die Burger, Volksblad, The Star, Pretoria News, Network 24, Sunday Times Business Times, businesslive, timeslive, fin24, Moneyweb, ITWeb, Business Insider, All4Women and Bizcommunity.
- Splash drafted responses on behalf of TFG to questions from Bizcommunity retail, ITWeb, TechCentral and Sake24.
- Coverage reach was approx. 4,7 million.
- Media value of the campaign was R1,5million.
