Cape Town, 8 September 2026 – PUMA and _J.L-A.L_ reunite, continuing their design-led partnership, and introducing yet another renewed vision for the CELL Geo sneaker.
Reinterpreting its technical DNA through _J.L-A.L_’s unique lens, the collaboration bridges performance sportswear and contemporary fashion, with an accompanying capsule of apparel and accessories.
At the centre of the collection, the CELL Geo evolves through a sculptural new construction. Regarding the work of Utopian designer Buckminster Fuller, a full TPU cage covers the breathable mesh upper, creating an interpretive discoid web inspired by Geodesic Domes, which contrasts against the sharp geometry of the laceless silhouette’s functional cloven heel. Balancing structure with fluidity, the design amplifies the sneaker’s technical identity while reinforcing its futuristic aesthetic. Subtle J.L-A.L branding appears on the tongue and heel, completing the understated execution.
The accompanying apparel translates the same technical sensibility into everyday wear. A short black collared jacket rendered in mesh combines formality with sportswear, accompanied by pants that strike the same balance. The long-sleeve and knitted pullover feature articulated patterning and contoured cutlines that emphasize movement and precision. Translated in a monochromatic black palette, each piece reflects J.L-A.L’s distinct design language minimalist approach to utility-driven design.
Reinforcing the collection’s focus on structure and form, the campaign portrays the CELL GEO within an architecture studio, underscoring the collaboration’s reference towards utopian design-
led philosophy. PUMA x _J.L-A.L_ is available from 12 September 2026 at PUMA.com.
