August 2019– For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love. From the memorable past to the present, the PUMA X SUE TSAIcollection encouragesus to commemorate, create and share this moving love.
The PUMA X SUE TSAIco-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon andPUMANOVA bedecked with scribbled lines of poetry, hand-drawn doodles, vibrantembroidery and chenille patches, transforming the nostalgia into something unexpected new and accomplished with emotionalizing beauty.
The PUMA X SUE TSAIcollection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics. Complementing the collection, the artistic decoration theme of PUMA X SUE TSAIalso includes matching accessories such as backpack, cap and pouch.
PUMA x SUE TSAIdrops at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.