PUMA is teaming up with the iconic brand emoji® for a new unisex collection made to showcase the way we communicate in the modern world. Classic PUMA silhouettes are adorned with emoji® icons for this playful new collection.

emoji® has formed a new digital language that’s fun, expressive and universal. Designed through the lens of instant messaging, the PUMA X emoji® collaboration pairs emoji® icons that speak to everyone with bright colour combinations, creating a range that is young and vibrant. Allowing for spirited self-expression at any age, the collection includes apparel for adults as well as footwear for kids and adults. 

“The PUMA X emoji® collection is one of our most favourite brand collaborations. The products turned out so colourful, expressive and beautiful and the entire product line is energetic and truly iconic,” says Marco Huesges, CEO and Founder of the emoji company. “We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”

The RS-2K X emoji® (R2 199) features a hook and loop piece on the heel where detachable emoji® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji® (R1 999) includes the same detachable emoji® feature. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay. 

The PUMA X emoji® Tee (R549) is available in black, grey and yellow while the PUMA X emoji® Hoodie (R1 299) is available in black and yellow, each featuring an array of emoji® icons on both the front and back of the clothing. 

Speak up with the collection, dropping on PUMA.com, at PUMA Select Cape Town and Braamfontein, PUMA Mall of Africa, PUMA Sandton, Shelflife, Shesha, sportscene online and select retailers from 4 September 2020.