Cape Town, South Africa; November 10th, 2021 — Sports company PUMA and independent Paris fashion house Maison Kitsuné have partnered for a second collection where sport meets urban-chic, merging the brand’s Paris-meets-Tokyo aesthetic with PUMA’s classic styles and sport heritage.
PUMA x MAISON KITSUNÉ stays true to its clean, aesthetic style and extends its Japanese-French heritage from the first season onto its second. Designs take inspiration from Japanese streetwear and are elevated with touches of French elegance, embroidered details and a colour palette of lighter tones. Maison Kitsuné’s signature Fox logos can be seen throughout the collection.
The Mirage Sport (R2 499) has unique lines, overlays and constructions in a bright material mix. Apparel includes a Hoodie (R2 299), Sweatpants (R2 699), Reversible Bomber Jacket (R4 999), ½ Zip Sweater (R2 299) and Tees (R999 – R1 699) while accessories feature a Cap (R399), Small Backpack (R1 799) and Rolltop Backpack (R1 999).
With a passion for all things beautiful, independent Paris fashion house Maison Kitsuné cultivates Art de Vivre – or “The Art of Living” – in all that they do. Striking a delicate balance between traditional Eastern and contemporary Western influences, they elevate basic staples with streetwise sophistication and a Parisian je-ne-sais-quoi.
Available from 13 November 2021 from PUMA.com, select PUMA stores, X-Trend, Shelflife, WE ARE EGG and select retailers.