Cape Town, 07 September 2026 – PUMA and Madhappy continue their partnership, channelling an optimistic outlook into quintessentially West Coast designs.
Blending wearable softness with everyday ease, PUMA & Madhappy’s third collaborative collection presents elevated post-workout essentials and relaxed sportswear staples, musing on the concept of inactive activewear. Daydreaming of moments beyond movement, the collection celebrates recovery, comfort, and wellbeing.
Inspired by California’s natural landscape, a palette of earthy neutrals channels sandy beaches, coastal trails, and Malibu sunsets, lending each piece a calm, understated feel.
At the heart of the collection, iconic PUMA H-Street is subtly reimagined through muted colourways and thoughtful detailing. The range also features a special-edition Suede, a cultural symbol that has lived many lives while always remaining one thing: itself. Madhappy’s beloved stitch detailing balances athletic heritage with a handcrafted sensibility, while subtle branding details add playful touches throughout.
Completing the laid-back vision, a cropped knitted T7 jacket and flared pants round out the apparel. Reworking PUMA’s classic T7 tracksuit through Madhappy’s relaxed lens, the pieces combine heritage sportswear cues with soft textures and contemporary proportions for effortless everyday wear.
Dutch model Yasmin Wijnaldum stars in the campaign visuals, photographed by Gillian Garcia. The imagery draws on the visual language of ’90s magazine editorials and the laid-back spirit of California’s Pacific Coast. Backdropped by the Pacific Ocean, the restrained imagery remains soft and natural, striking an easy balance between warmth and calm.
The full collection is available from PUMA.com and PUMA Retail stores.
