July 2019 – Globalsports company PUMA offers their most stable cushioning technology yet in their new lightweight performance shoes for men – the LQD CELL Tension. Designed for high-intensity training, soft yet sturdy hexagonal cells compress to keep you steady while enhancing comfort. A progressive silhouette engineered for dynamic training combined with bold design and colour pops for one intense trainer.

PUMA’s newest technology, LQD CELL, is made out ofsoft yet sturdy hexagonal cells that compress and work together with proprietary foams to keep you steady while working out. Consumers will experience heightened stability and comfort needed from start to finish for any kick ass workout. 

LQD CELL Tensionis made for the focused athlete who is always working his way to the top – that’s why it was a no brainer to have 5 time F1 World Champion Lewis Hamilton use it both in the gym and on the track.

Lewis said “My workouts are full of quick, high-intensity movements so I need full support in all directions and I’m always looking for long-lasting comfort that’ll keep up with me from start to finish. With LQD CELL Tension I can feel that comfort and support both in and out of the gym. These shoes are as focused as I am, my performance possibilities are endless.”

The rubber outsole provides maximum traction and durability perfect for intense training. Towards the back of the LQD CELL Tension you will find EVA wrap-ups that provide lateral support while TPU heel clips offer optimal heel stability for the shock absorbtion needed with strong landings and powerful push offs. 

“Whether I’m in squat form working the double ropes or landing box jumps, LQD CELL Tension gives me a secure sense of balance and focus needed for peak performance wherever my training takes me,“ says Hamilton. It’s no surprise this champion is lapping the competition with a focused mindset and shoe that is as tough as he is.

LQD CELL Tension’s main tech benefits are:

  • Stability:An evolution of CELL technology, LQD CELL midsole offers stable cushioning. 
  • Support:EVA wrap-up provides lateral support and TPU heel clip offers optimal heel stability. 
  • Grip:Rubber outsole provides maximum traction and durability ideal for high-intensity training. 


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Start training like Lewis Hamilton with PUMA’s new LQD CELL Tension dropping 1 August 2019 at PUMA stores, Totalsports, Takealot and selected retailers for R1999. To learn more about PUMA visit about.puma.com, and @PUMASouthAfrica and @PUMAPerformance on Instagram.