August 2019 – PUMA’s LQD CELL Shatter drops in-store today. The latest training silhouette, as worn by Ayanda Thabethe is designed for the bold female athlete, who shatters every stereotype in the gym, the streets, and everywhere in between.

LQD CELL is an extremely versatile technology. Depending on the product’s needs, it is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot, allowing LQD CELL to work in different ways, and offering various benefits to the athlete.How does it work?The soft yet sturdy hexagonal cells compress and work together with PUMA’s foams to keep you steady while working out. Consumers will experience heightened stability and a comfort needed from start to finish for any kick ass workout. 

LQD CELL Shatter with its provocative silhouette is designed for the girl boss, and brings the heat with its unique midsole shape. It offers immediate stable cushioning and energy return in a lightweight package, while the internal heel counter provides additional heel support for training movements. 

With LQD CELL, stable cushioning technology and energetic design refuse to stay quiet. So don’t stay quiet. Stay loud. Stay true. And shatter every stereotype and every glass ceiling that comes your way. 

LQD CELL Shatter’s main tech benefits are:

  • Cushioning:an evolution of CELL technology, LQD CELL midsole offers stable cushioning.
  • Energy:PROFOAM offers immediate cushioning and energy return in a lightweight package.
  • Support:internal heel counter provides additional heel support for training movements.

This new women’s training shoe, retailing for R1699, will be available from 1 August 2019 at PUMA stores, Totalsports, Takealot and selected retailers.