Global sports brand PUMA and KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy, love, unbridled passion and team chemistry of football with the uniqueness, creativity and innovativeness of the art world.
KidSuper Studios is one of today’s most sought-after creative artist collectives in Brooklyn, New York. This circle of creators transforms streetwear and accessories with fresh takes on style, art, music and sport.
“The PUMA collaboration was natural, I always looked to football for inspiration for all products,” said Colm Dillane. “But what I was mostly inspired by was PUMA’s history, that’s what was so special about this collection, collaborating with a brand that has over 70 years of product design – you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”
The collection stands out with retro tailoring, bold prints, vivid colour combinations and “KidSuper Studios” signature doodle aesthetics.
Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket (R4 399) and Pants (R2 199). The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on front for storage solutions. The pants have front slip pockets and a back-welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort.
Footwear features unfinished looks with raw edges, exposed foam and zigzag stitching and seams. Expect colourful accents from a mix of prints, doodles and embroidered elements in a retro, multi-coloured palette. PUMA’s Style Rider (R1 999) and Oslo City (R2 399) have both been given the KidSuper treatment.
To support the release of the collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighbourhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use. The series will premiere on 16 September on KidSuper Studios’ YouTube channel – for an exclusive preview, visit: https://youtu.be/tFQz-57wqII.
PUMA x KidSuper drops on PUMA.com and at PUMA Select Cape Town and Braamfontein on 17 September.
