Designed with curves in mind, the reimagined skinny style makes every booty look good

27 September 2021 – Dutch denim brand G-Star RAW has teamed up with hip-hop icon Snoop Dogg to showcase its new G-Shape jeans. Part of the new worldwide ‘Hardcore Denim’ collection, the extreme skinny style features in ‘Say it Witcha Booty’, a tongue-in-cheek video starring Snoop Dogg. 

Designed to maximize the female form, the G-Shape jeans combine ultimate stretch denim fabric with expert pattern cutting for a universally flattering fit. A modern twist on the iconic skinny jean, the reimagined design features a specially shaped seat plus a high waistband to accentuate, rather than minimize, curves. Perfectly cut from top to bottom – whether that bottom is big, small or somewhere in between.   

Snoop Dogg: G-Star got that hardcore denim that’s a real good fit. The style is makin’ every booty look good: big, small, short, or tall, you get whatchu get, and I like that. Say It Witcha Booty – check it out. It ain’t nuthin’ but a ‘G’ thang!” 

The G-Shape is available in stores and online at

For more information on the ‘Say it Witcha Booty’ campaign, visit: