March 2019 – A fresh take on the heritage running silhouette, the latest PUMA CELL Viper (369505 04) in PUMA White-PUMA White drops on 15 March 2019.

Emerging from the ‘90s with a reimagined design, CELL Viper is a throwback to the vis-tech running wave introduced 20 years ago. With a completely new upper inspired by heritage CELL sneakers from the PUMA archive, the design language taps into the OG community of sneakerheads with a recognisable Formstrip placement, a chunky midsole with CELL cushioning technology and brand-new CELL branding on the lateral view.

This archive classic is worn by Cape Town rapper YoungstaCPT – real name Riyadh Roberts – who has been unapologetically championing strong cultural messages through his rap since 2010. With 30 plus mix tapes under his belt, a new album called “3T – Things Take Time” and latest song release titled ‘Own 2019’, YoungstaCPT is at the forefront at SA street and hip hop culture, making him the perfect fit for the PUMA CELL.

When PUMA CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. Making a return to rule the streets, the CELL Viper is at once minimalist and bold, perfectly combining elements of sports and style.

The PUMA CELL Viper in PUMA White-PUMA White drops for R1499 at PUMA stores, sportscene and Sheflife.