Cape Town, South Africa, 15 February 2024 —Global sports brand PUMA has today launched the new edition of the NJR Creativity Collection inspired by the creativity and small-sided games played on the streets of Brazil.

The collection features the next-gen FUTURE 7 in custom NJR Creativity graphics, Neymar Jr. Jersey, Training Shorts, Training Pants, ¼ Zip Top and Logo Tee all in adult and junior sizes, along with the Neymar Jr. Hoody. The collection also features the Neymar Jr. Backpack, Baseball Cap, Shinpads, Graphic Ball and Miniball.

Neymar Jr.’s skills may look out of this world, but where they really come from is the streets of Santos. With colors and graphics inspired by the crazy moves seen on the Santos streets, the design has then been developed into abstract art taking the raw style of football and the geometric architecture inspired by graffiti Pixação to give the collection its final touch.

This season’s NJR Creativity Collection takes you back to the places where Neymar Jr. honed his style of play, speed of thought, and all the various ways he can beat a defender. To celebrate the launch, the new FUTURE 7 NJR Creativity Edition will be worn by a team of up-and-coming future stars who have been picked by Neymar Jr. The group of players includes Johan Bakayoko, Jess Park, Marc Guiu, Jade Le Guilly, Gabriel Veron and Fiamma Benitez.

The next-gen FUTURE 7 football boots are the latest in innovation and technology, the FUTURE 7 is infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

The FUZIONFIT360 upper provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The NJR Creativity Collection is available in PUMA Retail stores,, Totalsports and Studio 88 from 29 February.