Fashion and lifestyle retailer, TFG broke new ground with the launch of its first pure play brand Galaxy & Co. The well-known South African jeweller is now the go to site for young at heart customers offering fresh, youthful collections at accessible price points online

Galaxy & Co. is inspired by all things celestial: the galaxy, the zodiac and Africa. Key collections feature suns, stars and crescent moon symbols, perfect for the stacking and layering trend of combining multiple jewellery pieces to express a customer’s unique style.

Galaxy & Co. offers a collection of fashionable jewellery that is value driven with no compromise on quality. The jewellery is made from sterling silver or brass, plated with 18ct gold or rhodium, and crafted to elevate an everyday look at price points ranging from R49 to R999.

“Jewellery brings joy and happiness in a year when we need that, so we decided to extend our jewellery portfolio with the launch of a fresh, youthful jewellery brand that is only available online,” said Shani Naidoo, TFG Group Director. “The Galaxy & Co. shopper is a digital native and has no barrier to shopping online, but in time we may introduce bricks stores too.”

The addition of Galaxy & Co. to the TFG universe means the group now owns three jewellery brands, with heritage brands Sterns and American Swiss having launched their online stores in August this year.

“We have been delighted by the interest in online jewellery shopping since the launch of the Sterns and American Swiss online stores. The enthusiasm to shop jewellery online inspired us to bring Galaxy & Co. to life as a purely online experience. This is a part of TFG’s ongoing commitment to transforming the group digitally. The jewellery brands have over-performed, exceeding sales targets, even over the pressured Black Friday promotion period,” said Shani.

With the festive season here, Galaxy & Co. anticipates it will have broad appeal with shoppers looking for fashionable, fun and joyful gifts that last, for the young and young at heart, and that are good value for money. Visit