PUMA and Adriana Lima launched their first collection together; the classic performance pieces have a streetwear and boxing influence that complement any wardrobe. Retro graphics elevate understated blacks and greys, functional materials, and flawless fits. The performance footwear is not only great for the gym, but it can easily translate to the street when needed. With ready training features and overall gritty vibe, everyone will be a champ of Club Lima.
Boxing is important in Adriana’s life; she’s been doing it for more than 18 years. That’s where she got the inspiration and partnered with PUMA to create a collection that would not only make her perform to her fullest but also look great while doing so. The collection has her touch, her life, and her heart – she’s been working long and hard with PUMA’s design team to make sure everything is perfect and up to her standards.
“Being able to have my own collection has been a dream come true. My partnership with PUMA has been extremely collaborative, not only being able to be the face of several of their campaigns, but now launching my very own,” said Adriana Lima. “I took inspiration from retro boxing, as this sport has been my passion, and chose four of my favorite colours to bring this collection to life: grey, red, black, and white. I’ve been working tirelessly with PUMA’s design teams to make sure everything was perfect, every stitch, every detail, every material. I hope everyone likes what we’ve come up with, as it’s made with so much love and care.”
With threads tied to boxing culture, the PUMA x Adriana Lima collection is made for tough-as-hell females who lead with their heart and jab with a purpose. All of the collection pieces were created thinking of performance first, but with an urban flair, so, they are perfect for moving from the ring to the streets.
This brand-new collection includes some people’s favourites, reinvented by Adriana. The LQD CELL Shatter XT AL (R2399)goes head-to-head with expectations and breaks right through them. This trainer features provocative geometric design, its engineered for breathability, and has a LQD CELL stable-cushioned midsole featuring a shattered glass effect with an engineered mesh upper.
Built for people who wear grit as their only accessory, but still like to show some shine under a low-cut tank is the AL Always Ready Bra (R899). With great support for training and mesh ventilation for breathability, you’re always ready to push it. The AL Tight (R1199) is a training staple. The high-waisted tights are designed with targeted compression where you need it, while the coated fabric features a mesh panel for breathability and back pocket for storage.
The PUMA x Adriana Lima Collection is the perfect companion for the season, dropping at the following PUMA stores from 16 November 2019 – Mall of Africa, Rosebank, Canal Walk, Sandton and Ballito.