Cape Town, South Africa; 3 May 2023 – Coinciding with the brand’s 75th anniversary this year, PUMA celebrates its beloved mascot, Super PUMA, with a new curated capsule.
Super PUMA is the hero of a limited comic book series created by PUMA in the 1970s, that chronicled the adventures of a fearless green cat. Now, the feline protagonist is the inspiration behind the capsule, which includes a plush toy created in collaboration with German toy company Steiff.
In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognisable apparel and footwear designs.
Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.
Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retro-collegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.
The 2023 Super PUMA collection is available from 6 May 2023 at Shelflife.
