27 May 2021 – In the new G-Star RAW campaign, Borussia Dortmund footballers Roman Bürki, Emre Can, Mahmoud Dahoud, Thomas Delaney, Thomas Meunier, Marcel Schmelzer and BVB legend Roman Weidenfeller present stylish denim on denim looks from the latest G-Star Hardcore Denim collection.

The footballers showcase their ball skills and the new hardcore denim silhouettes as a pinball game transforms to real-life with the city of Dortmund as the playing field.

The specially designed G-Star RAW & BVB pinball machine is inspired by pinball machine designs of the ‘90s. It depicts Dortmund in miniature form and incorporates elements of the city with illustrations created by the artist Raphael Bartels. These iconic elements were 3D printed and placed on the pinball playing field to heighten the dynamic experience.

As the game transmutes to real life, the footballers play the ball and fight a heated duel along a route through Dortmund. They switch from the stadium to the street and take the audience on a varied tour past the Dortmunder U (the building of a former brewery), along the city’s pipelines which are part of its industrial heritage, past the Bierkutscher statue of a man carrying a barrel of beer and back to the stadium. 

G-Star has been the official partner of Borussia Dortmund since September 2019 and provides BVB players with the latest denim styles off the field. Can is seen wearing the G-Star 3301 slim jacket, a classic constructed denim jacket, and G-Star 3301 Straight Tapered Jeans. While Meunier is wearing a cotton utility overshirt with multiple pockets and Scutar 3D Tapered Jeans.

G-Star focuses on the perfect fit and combines classic denim silhouettes with innovative details.

(NOTE: All recordings of the players were shot in compliance with hygiene measures in SIGNAL IDUNA PARK.)


Founded in 1989, G-Star RAW’s passion for denim has driven the brand to take craftsmanship to the next level. “Hardcore Denim” is the philosophy that pushes the brand to invent and explore – down to the smallest detail. With innovation and sustainability at its core, the brand produces pioneering styles and challenges industry standards.