Cape Town, South Africa; June 8th, 2022 – PUMA, the fastest sports brand in the world, enters the Slipstream. PUMA’s next-generation Slipstream sneaker brings ‘80s basketball to the modern-day. Without compromising its performance roots, the Slipstream is a court classic reinvented.
Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette’s tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.
The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members – Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more – who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.
The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.
PUMA “Welcome Unbored” Ambassadors:
- Neymar Jr
- Romeo Beckham
- Kingsley Coman
- Danna Paola
- LaMelo Ball
- Pamela Reif
- Armand Duplantis
- Memphis Depay
- Gianmarco Tamberi
- Just Riadh
- Don Strapzy
The 2022 PUMA Slipstream will be available locally from 30 June 2022 on PUMA.com at PUMA Stores and selected retailers.