Cape Town, South Africa; 27 May 2023 – New York’s deep love for basketball is at the center of the fourth “New York Worldwide” collection between longtime collaborators PUMA and Rhuigi. This latest drop offers up a nostalgic range of footwear and apparel fronted by New York City basketball’s past and present faces: RJ Barrett and Walt “Clyde” Frazier.
A story that has played out in the stadiums, schoolyards, and street courts of the five boroughs, the PUMA x Rhuigi collaboration designed by West Coast-based designer Rhuigi Villaseñor derives its creative inspiration from the cultural hub of New York City, while reinterpreting the style codes of Americana.
The latest collection features a curated assortment of footwear and apparel, all inspired by classic court aesthetics. PUMA’s Clyde Mid is dressed in a classic colour scheme, with authentic worn-in detailing like the shoe’s pre-yellowed sole to capture the essence of hoop nostalgia. The accompanying apparel includes a Graphic Tee, Basketball Shorts, and an Oversized Tote. Exclusive “New York Worldwide” graphics acknowledge the city’s impact on global music, style, and culture, reminding us that New York is truly a state of mind.
The campaign is led by none other than NBA star RJ Barrett and of course the namesake of the PUMA Clyde, New York City icon Walt “Clyde” Frazier.
The latest PUMA x Rhuigi collection is available from 27 May 2023 on PUMA.com, Al Capone, Shesha and at PUMA retail stores.