Cape Town, 4 August 2025 – Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colourway, one of its most daring expressions to date. Fluid overlays and flame-like design lines bring motion to the early 2000s silhouette, while contrasting neon tones turn the archival icon into a dynamic statement.
The latest campaign captures the Inhale’s unique energy through an intimate, crew-driven lens. Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity. From daylight fit checks to midnight moves, the Inhale is here to shake things up.
Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.
The new PUMA Inhale launches on 7 August 2025, from PUMA.com, PUMA retail stores, Sportscene, JD Sports, Side Step, Superbalist, Office London and Sneaker District. Price R2 499.
