PUMAX HELLY HANSEN join forces with their first collection full of 1990’s vibes. The collection is the perfect combination between PUMA’s sports heritage and casual DNA combined with the highly technical knowledge and outdoor expertise of HELLY HANSEN.
Founded in Norway more than 140 years ago with the creation of waterproof clothing for sailors, HELLY HANSEN is a leader in sailing and performance ski apparel, as well as premium workwear. Through bold designs, HELLY HANSEN technical and protective outerwear left its mark on 1990’s hip-hop subculture and streetwear.
The PUMA X HELLY HANSEN collab takes inspiration from the vibrant 90s era, infusing it in this multifaceted new collection. While the collection pays tribute to the heritage of PUMA and HELLY HANSEN, it also incorporates a modern twist by adding outdoor-inspired details and elements.
Coming dressed in PUMA Black, the PUMA X HELLY HANSEN Nitefox kick features a transparent heat cut TPU formstrip, zig zag stitching, round laces and bungee cord. The PUMA X HELLY HANSEN apparel collection includes a cozy, reversible jacket with all-over-print graphics as well as logo graphics at the back. The jacket also features water repellant fabric to protect from wind and wet conditions. The collab extends to co-branded apparel with PUMA X HELLY HANSEN graphics on a hoodie with kangaroo pockets, pants with warming fleece and a tee.
The PUMA X HELLY HANSEN collection drops at PUMA Select stores and PUMA Sandton City on 3 October 2019.