Sports company PUMA today unveiled the first-ever apparel partnership with Cape Town based professional esports organisation ATK, which represents some of the country’s best esports talent across multiple titles.

Established in 2017, ATK has an Arena in Claremont, Cape Town kitted with premium equipment designed to offer a professional gaming experience. The PUMA x ATK line features co-branded premium performance apparel tailored specifically for the needs of men and women esports athletes.

“Esports is a sporting phenomenon rapidly gaining popularity for players and spectators all over the world. It has become a big focus for PUMA which is why we partnered with California-based esports brand Cloud9 in 2019 and unveiled the first-ever jersey developed exclusively for the Manchester City esports team for the 2020/21 season,” explains PUMA South Africa Marketing Director Brett Bellinger. “This new partnership with ATK continues PUMA’s strategy of signing the best esports organisations across the globe.”

The PUMA x ATK esports apparel is available from today at the ATK online store.