PUMA reveals SHAPELUXE: A collection that celebrates the inspiring women of the PUMA fam

  • PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
  • These women defy expectations, control their own narratives, and reject the “one-size-fits-all” approach to fitness.
  • The SHAPELUXE training collection features innovative, high performance pieces that seamlessly move with you using LYCRA® ADAPTIV materials.
  • The collection launches globally on Friday 1 March, 2024.

The form-fitting pieces are built for a second-skin feel, using PUMA’s innovative LYCRA® ADAPTIV materials to seamlessly support your body. The new LYCRA® ADAPTIV fiber is engineered to deliver sculpting and support whilst being stretchy, breathable and comfortable.

To bring the collection to life this International Women’s Day, PUMA will share the inspiring story of its own employees and the wider PUMA fam from across the globe, each sharing how they found confidence through the power of movement.

To find out more about their stories, follow @pumatraining on Instagram.

The PUMA SHAPELUXE training collection includes:

  • Move SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: low support bra with engineered support
  • SHAPELUXE Seamless Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: high waist fit, full length with engineered support
  • 4Keeps SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: medium support, thin racerback silo with a seamless waistband
  • SHAPELUXE Seamless Short Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: 6” inseam with high waist fit and engineered sculpting

Shop the full PUMA SHAPELUXE collection from 19 March in PUMA Retail stores and PUMA.com. To find out more follow @pumatraining on Instagram.