PUMA LAUNCHES LATEST HYROX COLLECTION
- PUMA launches new HYROX collection, built to enhance your performance throughout HYROX competition.
- CLOUDSPUN material features 4-way stretch for unrestricted movement.
Cape Town, 19 September 2024 – PUMA unveils the PUMA x HYROX collection. Engineered for the ultimate combination of comfort and race performance, the collection caters to the dynamic range of movements during one of the most well-rounded tests of fitness on earth.
Competitors and fans will be able to purchase items from the collection at a PUMA pop-up store at HYROX Cape Town, when the world series of fitness racing come to Africa for the first time at the Cape Town International Convention Centre on Saturday 21 September 2024.
HYROX is an adrenaline-fueled event that combines functional fitness and endurance, as participants run 1km, followed by 1 functional workout station, repeated eight times. Participants can compete solo in HYROX Open/Pro, share the load with a partner in HYROX Doubles/Doubles Pro, or grab three friends and take on the HYROX relay.
PUMA is the official global partner for HYROX and the full range of apparel utilises PUMA’s innovative CLOUDSPUN technology that features dryCELL moisture-wicking properties with 4-way stretch. Built for comfort, CLOUNDSPUN helps ensure competitors stay focused whether they’re in training or competing on race day.
CLOUDSPUN’s custom-milled performance poly/spandex blend delivers a cotton-like softness, while meeting high-performance standards. It’s unique technology moves with the body, ensuring a near-custom fit for unrestricted movement. PUMA’s proprietary brushing process enhances the fabric’s softness, making it a standout choice for HYROX.
Each piece is PUMA x HYROX co-branded meaning competitors will not only feel great, but look even better out on the course. The PUMA x HYROX Collection will be available to purchase from the HYROX Store 21 September, and on PUMA.com, at selected PUMA Retail stores from October 2024. For more information follow @pumatraining and visit: www.puma.com
