Cape Town, South Africa – 30 April 2024 – Fashion meets basketball in the latest PUMA x KIDSUPER collaboration. Introducing the PUMA x KIDSUPER MB.03, transforming Melo’s “1-of-1” aesthetic with the unique artwork of Colm Dillane. Artist Colm Dillane, founder of KidSuper, puts his spin on LaMelo Ball’s signature MB.03 shoe, getting the KidSuper treatment.
The collection of sneakers and apparel brings Dillane’s signature artwork and passion for basketball to life, with the statement piece shoe featuring a bubble gum pink base with pops of blue, a playful all-over print and abstract human facial features.
But it’s not just for looks; the shoe boasts top-of-the-line tech. Built for performance, the latest MB.03 features NITROFOAM™ cushioning for comfort and responsiveness, a full-coverage rubber outsole for enhanced traction, and a breathable monomesh upper for a supportive fit.
This collection follows a successful SportStyle debut of apparel and footwear featuring KidSuper’s signature style. Expect pastel colourways, modern aesthetics, and a playful all-over print that reinterprets classic PUMA silhouettes. Keep an eye out for “KidSuper Deportes,” meaning “Sports”, across the jerseys, adding a playful touch.
Launching on 16 May 2024, PUMA x KidSuper MB.03 will be available at PUMA.com and PUMA Retail stores.