Cape Town, 21 March 2024 – The PUMA Easy Rider is back.

Introduced almost a half-century ago in 1977, the Easy Rider makes a return for 2024. A game-changing design that revolutionised the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties.

The PUMA Easy Rider will be available on 12 April 2024, from, PUMA Retail stores, Archive, Sportscene, Al Capone, Shesha and Crosstrainer.

Editor Notes

As jogging started picking up pace, eventually becoming a global phenomenon, PUMA introduced the Easy Rider. The athletic silhouette came with one of the first outdoor-specific soles in the sports footwear market and was developed by Armin Dassler, son of PUMA founder Rudolf Dassler. When it officially hit shelves in 1979, the Easy Rider was rolled out in Germany and across Europe. Later, PUMA took the jogging design and introduced an updated version of the Easy Rider for the American market.