The new PUMA x SMILEYWORLD collection for kids embodies a fun and expressive spirit, with colourful designs that feature positive messages and playful graphics. The fun-loving streetwear collection offers product designs inspired by the original SmileyWorld emoticons to promote positivity and remind the world just how powerful a smile can be. Founded in 1972, SmileyWorld is the original good news lifestyle brand. Their mission has always been to create a happier, kinder world.

PUMA x SMILEYWORLD T7 Track Jacket (R999)

The classic PUMA T7 track jacket gets the SmileyWorld look for this collection with a big SmileyWorld logo in the upper right corner.

PUMA x SMILEYWORLD T7 Track Pants (R899) 

The matching T7 Track Pants feature a cuff bottom and yellow accent string pull.


Available in multiple colours and graphic prints, this classic tee includes fun, bright SmileyWorld graphics across the front.

PUMA x SMILEYWORLD Tee Dress (R799) 

The tee dress features colour blocking with purple sleeves, co-branded graphics, and a yellow drawstring around the waist.

PUMA x SMILEYWORLD Crew Neck Sweatshirt (R799)

Features a cosy fabrication and expressive graphics inspired by the imaginative world of emoticons for an extra lift of whimsical design.

Footwear in the PUMA x SMILEYWORLD collection includes the Future Rider, Serve Pro and Graviton styles in infant through to junior sizes.

The new PUMA x SMILEYWORLD collection will be available from 25 April at, PUMA Gateway and Shesha.