Cape Town, South Africa; 23 July 2021 — Sports company PUMA and internationally acclaimed artist Romero Britto have teamed up to bring artwork to life in a colourful new collection of footwear and apparel.
Romero Britto is the founder of the Happy Art Movement. He has created his own aesthetic, shaped by love, hope and happiness, and the debut of PUMA x BRITTO® reflects this optimistic view of the world. The designs take inspiration from the artist’s dynamic graphics and vibrant colours to create a ‘90s inspired collection, featuring accents of purple and orange in a bright and happy display.
“PUMA and BRITTO® share in the goal of bringing fun, happiness and love to the world,” says Dr. Lucas Vidal, global CEO of the BRITTO® and Romero Britto Fine Art brands. “The two brands have blended Romero’s iconic Happy Art with PUMA’s innovative and cool designs to create incredible consumer products. As Romero Britto always says: art is too important not to share.”
Campaign images were shot in Miami at the boardwalk and in Britto’s studio. Romero Britto makes an appearance in a few of the shots, wearing the collection’s bright take on the Wild Rider.
“This is the component I believe my collection brings out the most, the FUN in getting dressed every day!” says Romero Britto. “I have always been inspired by my journey – from Brazil to Europe to Miami; all of the elements in nature, my surroundings and fashion have influenced how I compose my artworks. It has been a colourful journey with lots of hope, love, happiness and passion that has translated over to the collection for PUMA. The collection is a reflection of the past, present and future all in one.”
The RS-Connect (R2 299), Basket (R1 999) and Wild Rider (R2 299) have fun look and feel, playing with all-over prints, graphic placements and lively colours. Apparel, featuring graphics, all over print (AOP) and a mix of rubber prints and embroideries, includes the unisex AOP Hoodie (R1 999), AOP Tee (R799), Sweat Pants (R1 399) and Tee (R749) plus a Crew (R1 299) and Sweat Pants (R1 499) for women.
The PUMA x BRITTO® collection will be available from 23 July 2021 on PUMA.com.
