Cape Town, 30 September 2025 – PUMA and Hello Kitty continue their ongoing partnership, introducing a playful new collaboration inspired by the spirit of customization.
Hello Kitty is joined by her friends Kuromi and My Melody in a capsule that celebrates her love of decorating everything in sight, from her diary to her phone to her entire bedroom, with stickers. Built around this playful motif, the collection is brought to life through all-over patterns, glitter accents, and sticker-inspired graphics across a full range of apparel and footwear.
For apparel, pastel tones unite the collection, with PUMA x Hello Kitty and Friends graphics and sticker album-inspired patterns that jump off of each design. The Pleated Skirt pairs perfectly with the specially created graphics in the range, while a Bomber Jacket adds a preppy touch to the playful collaboration.
The attention to detail and stick-inspired motif carry over into the footwear, which comprises the Palermo and Carina 3.0. The Palermo is topped with a bow-accented Formstrip and a My Melody heel graphic, while the Carina 3.0 features playful detailing that ties into the collection’s theme. Completing the collection’s theme, each pair comes with a limited sticker sheet featuring Hello Kitty and all her pals inside the special-edition packaging. The latest from PUMA x Hello Kitty is available starting 2 October 2025 from PUMA.com and PUMA retail stores.
