Cape Town, South Africa; 7 October, 2022 – PUMA reaches deep into its storied archive to re-live football’s golden age as shown during the iconic ‘FUTROGRADE’ show during New York Fashion Week.
Paying homage to iconic ‘60s and ‘70s football style, the Players’ Lounge collection is an inclusive range of apparel, footwear, and accessories, inspired by PUMA’s heritage and designed for the next generation. Evoking a unique era of charisma and taste, on and off the pitch, PUMA Players’ Lounge is a celebration of PUMA’s own history, and the beautiful game itself.
Expressive details punctuate the collection’s apparel, including custom embroideries, trims, and engineered knits. Thoughtful tailoring acts to re-imagine PUMA’s iconic T7 tracksuit, which is reimagined with an all-new pattern inspired by PUMA’s Formstrip. The dress code for the Players’ Lounge also includes menswear staples like polo shirts and knitted crewneck sweaters, elevated through carefully considered design. Accessories like caps, scarves and select luggage round out the offerings.
For the footwear component of the collection, we see a range of included styles that span from classic running to basketball, not limited to the, Slipstream Lo, Suede VTG, RX 737, and the beloved Blaze of Glory, all of which are re-fitted with new details and touches.
Memphis Depay is the face of the PUMA Players’ Lounge collection, which is faithfully depicted in an accompanying editorial. One of the most sublimely talented athletes playing the modern game, Depay is also known for his unique off-the-pitch style, making him the perfect muse for the collection. South Africa football legends Doc Khumalo and Teko Modise feature in the campaign in South Africa.
The PUMA Players’ Lounge collection is available from the 25th of October, 2022 from PUMA.com, PUMA retail stores, PUMA CPT Select, Braamfontein, Gateway, Menlyn, Al Capone and Archive with retail prices ranging from R899 to R2799.