Cape Town, March 2025 – PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin.
Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range.
The PUMA Palermo is transformed with the colours of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honouring all four of the Hogwarts houses through subtle colour hits on the midsole.
A PUMA x Harry Potter waist bag and cap continue the collection’s school robe-inspired look, utilizing crests and House colours. For witches, wizards, and Muggles alike, PUMA x Harry Potter is available from 27 March 2025, from PUMA.com, PUMA retail stores, Shesha, Sneaker District, Superbalist and Sportscene (for the kids drop).
