Cape Town, South Africa, 19 March 2021 — PUMA and creative artist collective KidSuper Studios are back for another football-inspired co-branded collection, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.
KidSuper Studios is based in Brooklyn, New York. In 2021, this circle of creatives joins PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colourful world of KidSuper, where classics are transformed into never-before-seen designs.
PUMA x KidSuper Studios’ second collaboration boasts mix-and-match design elements and experimental prints and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching and embroidered branding are complemented by raw edges for a purposefully unfinished look.
Inspired by Dillane’s unbridled love of football, campaign images were shot with his favourite team and recent Copa Libertadores champions: Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.
Painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces, with sketches of a face made into a camo print. Items include the all over print (AOP) Fleece HZ Top (R2 799) and Fleece Pants(R2 299) as well as the HZ Top (R2 699), Sweatpants (R2 299) and Tees (R849).
Classic PUMA footwear styles are practically unrecognizable in this collection. Mirage Mox (R2 599) and Trailfox Boot (R2 999) get colourful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. You can also look out for the Ralph Samspon 70 Kidsuper (R2 299).
Outfit yourself in a work of art when the PUMA x KidSuper collection drops on PUMA.com and at PUMA stores, X-Trend, Superbalist, WE ARE EGG, Hipkicks and select retailers from 29 May 2021.