Cape Town, South Africa, 21 September 2023 — Global sports company PUMA has today launched the Gear Up Pack featuring supreme new colourways in the latest ULTRA, FUTURE, and KING. When you want to get things done on the pitch, these boots work as hard as you do.
The start of the season was all about making an entrance, but now it’s time to kick into high gear with the Gear Up Pack to be worn by the likes of football stars Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons. South African rugby stars who will wear the boot include Makazole Mapimpi, Canan Moodie, Lukhanyo Am, Jaden Hendrikse, Vincent Koch, Jean Kleyn, Trevor Nyakane, Marco van Staden, Bongi Mbonambi, RG Snyman and Duane Vermeulen.
Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.
The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.
Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, to enhance control over your movement.
As a step toward a better future, the uppers of the ULTRA, FUTURE, and KING are made with at least 20% recycled materials.
Kick into high gear with the Gear Up Pack available from 28 September at PUMA.com, PUMA Retail stores and Totalsports.