Cape Town, South Africa; 2 December 2021 — Global sports brand PUMA is ready for a playful rebellion. With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins the PUMA Cali franchise.
Worn by brand ambassador Winnie Harlow, the Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It’s made for those who know that the real glow up is internal, and confidence comes from within.
Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colours of the Jamaican flag, for an eye-catching look.
“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”
The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.
Being part of PUMA’s She Moves Us platform, Cali Dream celebrates women who have moved culture and sports forward. To learn more, click here.
The Cali Dream (R1 899) is available in PUMA White-Marshmallow and PUMA White-Mist Green from 3 december 2021 from PUMA.com, PUMA stores, Side Step, sportscene, OFFICE London, The Cross Trainer, Shesha, Superbalist, WE ARE EGG and select retailers.