G-Star RAW collaborates with Dutch National Ballet dancers Michaela DePrince and Kira Hilli for their latest jumpsuit campaign. The dancers literally showed their flexibility in a collection of bold one-pieces. The garments give the body the flexibility it demands. No matter what. Times are changing, but the jumpsuit is here to stay.
The new range of jumpsuits is inspired by workwear, like permanent-press uniforms and vintage Swedish army shirts. By adjusting the snap buttons or the waist belt you enhance the feminine form and shape the casual fit of the jumpsuits.
Jump back in time
From worker’s uniform to fashion favourite: the jumpsuit has a rich history. The original jumpsuit was a functional garment worn by parachuters at the beginning of the 20th century. From Elvis Presley to Audrey Hepburn: they all embraced the garment. The women’s liberation movement gave the jumpsuit a bounce into the activist world. Today the jumpsuit is more relevant than ever, and is suited for every occasion.
Short Sleeve Workwear Jumpsuit – Pitch Black R3600.00
This jumpsuit has a straight fit that tapers at the legs, creating a timeless silhouette. A tonal patched pocket at the cuff adds an interesting detail, while a contrast-colour belt adds focus and definition at the waist.
Short Sleeve Workwear Jumpsuit – Westpoint Khaki R3900.00
This jumpsuit – made from a crisp khaki twill – is inspired by permanent-press uniforms. The straight fit tapers at the legs, creating a timeless silhouette.
E Aero Straight Jumpsuit – Acid Orange R5299.00
This boldly coloured flight-overall of 100% recycled polyester is a meeting of past and future with classically neat lie-flat pockets based on a 1940’s paratrooper jacket and the latest compact ‘memory’ fabric.
The jumpsuits are available on g-star.com from 29 April 2021.
Dutch National Ballet
Michaela DePrince (Sierra Leone, 1995) is soloist of the Dutch National Ballet. She grew up in the United States and moved to The Netherlands where she started her professional career in 2013. Michaela has written two books and was one of the stars in the “Hope sequence” of Beyoncé’s Lemonade.
Kira Hilli (Finland, 1999) started her ballet training in her hometown Helsinki at the age of three. She joined the Dutch National Ballet in 2018 and was promoted after only a year. Last year Kira performed in the Safe Distance Ballet, a collaboration between the Dutch National Ballet and G-Star RAW.
Note to editor
About G-Star RAW
Founded in 1989, G-Star RAW’s passion for denim has driven the brand to take craftsmanship to the next level. “Hardcore Denim” is the philosophy that pushes the brand to invent and explore – down to the smallest detail. With innovation and sustainability at its core, the brand produces pioneering styles and challenges industry standards.
About Dutch National Ballet
Dutch National Ballet is one of the very top ballet companies in the world, with a rich and varied repertoire and an international troupe. The company is a regular guest at important international venues and prestigious festivals.
G-Star RAW Lindsay Gray, Lindsay-Gray@g-star.com
www.g-star.com / @gstarraw_za
Kerry Seymour, Splash PR, firstname.lastname@example.org