Cape Town, South Africa, 4th April, 2024 —Global sports brand PUMA has unveiled the striking new Forever.Faster pack featuring brand-new colourways for the FUTURE, ULTRA, and KING football boots. Designed for the biggest stages and named after PUMA’s brand tagline, the Forever.Faster pack allows players to set the pitch ablaze.

Slow the game down? Not in the Forever.Faster pack. Set to be worn by some of the game’s biggest stars including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay, Alex Greenwood, Themba Zwane, Teboho Mokoena, Bongani Zungu, Khanyisa Mayo and Sipho Mbule as they prepare for the most crucial part of the season and major tournaments. FUTURE, ULTRA, and KING light up with colour updates that are as bold as they are fast, so you can see and play the game like we do: Forever.Faster.

Each boot features an avid mix of neon sunset glow and sun stream to create a burst of colour on-pitch, highlighting PUMA’s players, their skill and game changing impact, all driven by their ambition to win on the biggest stages.

As part of the Forever.Faster pack, the FUTURE 7 returns to pitches infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Just when they think you couldn’t get any faster – you do. With its lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material developed for optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

As a step toward a better future, the uppers of the FUTURE, ULTRA and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new Forever.Faster pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch.

Set the pitch on fire with the Forever.Faster pack available on, PUMA stores, Totalsports and specialist retailers from 18 April 2024.