The PUMA x Salehe Bembury Travel Wear Collection collaboration introduced a bespoke collection of travel wear and goalkeeper kits for PUMA’s 11 national federations, qualified for the tournament. Since then, collaboration between PUMA and Salehe Bembury has been one of the most talked-about partnerships in football culture this summer.
With the competition underway, the collection has since been worn by players from Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt, as they arrived for the biggest tournament of the year, carrying its bold energy from airport terminals to training grounds to the pre-match tunnel.
The travel wear collection was first unveiled earlier in June alongside an immersive, sound-inspired event hosted by PUMA and Salehe Bembury at The Row DTLA in Los Angeles: a gathering that brought together players, creatives, and football culture in one of the tournament’s host cities. The event set the tone for a collaboration designed not just for the dressing room, but for the cultural conversation happening around the sport.
This collaboration kicked off PUMA’s second chapter of football culture this summer, following the launch of their 11 national federation kits in March.
The collection is available locally at PUMA.com, Shelflife and Mike Sports.
