The FENTY x PUMA Avanti is Reinvented in Classic Red and White

Cape Town, South Africa, 18 October 2024 – Global icon, Rihanna, has reinvented the PUMA classic Avanti with premium leather in red and white colourways, touches of gold, and retro gum soles. The Avanti offers endless styling options and merges PUMA’s sports heritage with Rihanna’s high-fashion style.

Inspired by football legends, like Pele and Maradona, this Avanti edition is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for this launch.    

This drop offers colours and sizes for all ages. The FENTY x PUMA Avanti is now available at PUMA.com, PUMA Retail stores, Archive, Shelflife and Al Capone. Price R3299.