Cape Town, 11 July 2023 – PUMA and Dua Lipa unveil the new “Forever.Classic.” lookbook, styled with a hand-picked range of pieces from the PUMA archive. Over its 75-year history, PUMA has built a design oeuvre of footwear and apparel that has shaped the face of sports and culture, and many of these artifacts are contained within PUMA’s archive.

Created in collaboration with PUMA ambassador Dua Lipa and stylist Lorenzo Posocco, this new lookbook showcases four timeless and classic looks, crowned with archival pieces selected by the global pop superstar herself.

A foundational article from the archive, as well as a street style staple, sees Dua Lipa wearing the storied PUMA Suede, an undisputed icon of sport and style. “Forever.Classic” also showcases PUMA’s new ‘90s skate-inspired 180 sneaker, a chunky, retro silhouette that makes an appearance in two clean color schemes.

Remixed by each new generation that wears and loves them, these classics include vintage PUMA items like a faithfully worn distressed leather jacket, a playful logo T-shirt, a windbreaker, and a track jacket from PUMA’s 1999 Pure Sports apparel line. 

An expression of Dua Lipa’s own unique and personal style, the lookbook’s up close and personal setting sees the artist kicking her feet up and showcasing her favorite PUMA pieces in an intimate environment.

PUMA’s range of classic footwear and apparel is available on and PUMA retail stores.