Cape Town, South Africa, 22 April 2021 — Dua Lipa is seen wearing the all-new Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti. PUMA’s new silhouette transforms the iconic Suede by playing with exaggerated proportions, a modern lens and playful colors.
Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. It’s cool, comfy and inherently versatile, making it the perfect everyday shoe.
“I love a platform that works across so many looks, day to night,” says Lipa, the face of the new silhouette. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!”
While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colours including a bold blue style, as worn by Dua Lipa, and a fiery red.
Dropping on 30 April 2021, Suede Mayu retails for R1 899 and will be available from PUMA.com, PUMA stores, X-Trend, Archive, Superbalist, Shesha, Madaiza, WE ARE EGG and select retailers.
Suede Mayu is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.