Cape Town, 19 November 2024 – Dua Lipa is getting geared up for the adventure of a lifetime, fueled by the PUMA Speedcat, in a new campaign.
The global icon’s journey unfolds as she laces up her Speedcats, chasing endless powerlines toward distant mountains.
As the sun sets, Dua Lipa takes the wheel in the classic “Red” Speedcat, outfitted in bold all-black PUMA racing-inspired gear. Her adventure becomes a wild, unapologetic race through the vast desert under the night sky, before slowing things down at a classic roadside motel.
Her Speedcat-fueled adventure reflects a spirit of freedom, unpredictability, and bold exploration, breaking boundaries at every turn. It serves as a powerful symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation.
Powered by the PUMA Speedcat, global K-pop sensation Rosé turns the key on a new adventure. Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way.
Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.
Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.
The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting 5 December 2024, from PUMA.com, PUMA Retail stores, Sportscene and Shesha. Price R1 999.
