Cape Town, South Africa; 20 April 2023 – PUMA teams up with Ladybug and Cat Noir, the protagonists of the global hit animated TV series ZAG Heroez Miraculous™ – Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo.
The heroic PUMA x Miraculous™ collab includes apparel and footwear, featuring dynamic cutlines, active-inspired elements, and authentic graphics from the popular series.
Fusing PUMA’s functional tailoring with the show’s signature animated style, the collection’s Leggings, Shorts, Skirt and Cap are adventure-ready, adorned with co-branded PUMA and Miraculous™ logos.
Footwear styles span silhouettes from the court and track including the Slipstream, Rider FV, and Popcat, featuring spot-on patterns and gradient schemes. Meanwhile, the titular characters Ladybug and Cat Noir receive their very own RS-X models, inspired by their own dynamic and unique superhero personas.
The PUMA x Miraculous™ Collection is available from 21 April 2023, from PUMA.com, Sportscene and Superbalist.
Notes to editors:
Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous™ has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).
