Cape Town, South Africa, 11 February 2021 — Sports company PUMA is expanding its line of women’s footwear with the Fashion Rebels collection featuring two new sneakers – the Hedra and Eris – as well as the existing Kyron. Winnie Harlow, fashion icon and face of the Kyron, will headline these styles.
“I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow “The Fashion Rebels collection is perfect for that!”
Taking inspiration from PUMA’s archive, the shoes from this rebellious collection are made for Fashion Rebels – pack leaders who destroy doubts, don’t care about trends and aren’t afraid to show their wild side. They are the must-have shoes for progressive, innovative and fashionable women who love high-fashion and bold style choices.
A muted colour palette with a unique wrapped tooling inspired by running spikes is met with a material mix of suede and leather. The all-new Hedra (R1 999) gives street style a touch of avant-garde with a chunky silhouette, while the Eris (R1 899) has a sleek, radical silhouette. The Kyron (R1 899), which debuted last season, has a closed mesh upper and suede overlay.
All styles from the Fashion Rebels collection will release on PUMA.com and at PUMA Stores, X-Trend, Shesha, Hipkicks and select retailers from 13 February 2021.
Brett Bellinger – Marketing Director, PUMA South Africa – firstname.lastname@example.org
Vicki Smith – Splash PR – email@example.com