Cape Town, South Africa, 2 June 2025 – A$AP Rocky and PUMA introduced their brand-new capsule collection of footwear, apparel, and accessories in New York City. The collection’s campaign video, directed by Rocky, also debuted featuring an unreleased track of his. The collection fuses classic streetwear design with striking colour pops, technical textures, and touches of motorsport DNA.
Two of Rocky’s favoured PUMA sneakers – Inhale and Mostro OG – return alongside a bold new style and new personal Flacko favourite: Mostro Gabbia, built with a removable cage. The Mostro Gabbia draws its name from the Italian words Caged Monster and channels the spirit of the PUMA archive through a lens of modern tech, layered with evolved armour. Described as “a creature of design” it’s built to shield, adapt and transform with every step.
During concept and design of this collection, A$AP Rocky wanted to lean into the spirit of racing – fast, alive and reactive. Reflective surfaces, a familiar language in car culture, emerged as a common theme in both footwear and apparel. This marks Rocky’s largest collection to date featuring a wide range of apparel pieces including t-shirts, belts, hats, bags and jean shorts.
“I had the opportunity to dig into PUMA’s archives and blend together the best of several shoes while adding my own lens and style,” said A$AP Rocky. “You have the sleekness of the Mostro OG, the innovation and technology of the PUMA disc, and the cage around the shoe for added protection. All together this created the Mostro Gabbia aka the Caged Puma, an entirely new silhouette.”
The full collection includes:
- A$AP ROCKY x PUMA MOSTRO OG: This version features reflective 3M hits that echo headlights on midnight drives and the glint of speed under streetlights. Designed in sleek black, gray, and silver, it keeps the Mostro’s classic spiked sole and sculptural silhouette, with a dynamic all-over upper for a futuristic edge.
- A$AP ROCKY x PUMA INHALE REFLECTIVE: A$AP Rocky puts his own spin on the classic PUMA Inhale, with 3M hits inspired by headlights and streetlights on midnight drives. Contoured lines and hits of red branding keep the aesthetic fast and fluid, finished off with Flacko branding at the tongue.
- A$AP ROCKY x PUMA MOTO ARMOR LS TEE: This tee channels motorsport protective gear with all-over graphics and a distressed look. Made from breathable polyester mesh, it features sublimated PUMA and AWGE branding for a bold effect.
- A$AP ROCKY x PUMA FLACKO SMILE BABY TEE: This slim, cropped baby tee is made from soft cotton and features an oversized Flacko smile graphic at the front, with PUMA and AWGE logo hits on the sleeves. It’s finished with black lace trim at the sleeves for a playful edge.
- A$AP ROCKY x PUMA AWGE DRIVE TEE: This regular fit cotton tee features Flacko and A$AP graphics on the front, and oversized AWGE Racing Team graphics on the back.
- A$AP ROCKY x PUMA FLACKO SMILE TEE: Made with cotton, this tee features an oversized Flacko-branded smile and AWGE and PUMA Cat Logo hits at the sleeves.
- A$AP ROCKY x PUMA DENIM SHORT: Fusing functionality with fashion, these shorts are made with dark wash denim with classic 5 pocket styling, a laser-printed PUMA Cat Logo at the front, and an embroidered Formstrip on the back patch pockets.
- A$AP ROCKY x PUMA RACING HAT: This classic trucker hat features embroidered AWGE Racing branding, a brim with 3D printed tire tread, and a bright red PUMA Cat logo at the back.
- A$AP ROCKY x PUMA TOOLBOX BAG: This innovative design features embossed PUMA branding and a structured design that emulates a classic toolbox. With a metallic silver design in patent leather, with a hard handle and outer shell. It also comes in a mini version.
The collection is available on PUMA.com and PUMA retail stores.
